Vanarama says that tradesmen need to keep their vehicles clean and presentable to give them the best chance of winning business. Vanarama's Andy Alderson says it's crucial that van drivers keep their cars spotless in order to give customers a good first impression and project the image of a professional organisation: "From both our own experience of using tradesmen, as well as hearing anecdotal feedback from our customers, we instinctively knew that a van in poor condition could create the wrong impression about a tradesman, potentially impacting the amount of work received, the price charged and ultimately their business reputation," he said. "Our recent research of consumer perceptions not only confirmed this but crystallised just how important a tradesman's vehicle is in winning new customers,î added Alderson. More than half (51 per cent) of respondents to Vanarama's survey said that they would be concerned about a tradesman's service if they weren't driving a decent vehicle, much in the same way as how a sales person's car defines their level of success. The survey also showed that over a third (39 per cent) of people would be concerned about the reliability of a tradesperson in a poorly-kept vehicle: 'With the economic outlook in the construction sector and related trades particularly good at the moment it would be easy for tradesmen to think they don't need to worry about the condition of the van they drive. "But we believe our research highlights that to make the most of the current market opportunities, having the best tools for the job _ including a smart and up to date van - will pay dividends. "Of course, some businesses may be wary of replacing an older vehicle because of concerns about future income. But we believe this could be a false economy." At IT Fleet we ensure that fleet vehicles are refurbished and presented in the very best condition; why not try our range of fleet appraisal, auction refurbishment, storage and transport services today.