Feedback from both fleets and vehicle manufacturers to the 2014 Fleet News Company Car in Action event has been overwhelmingly positive. 929 fleet decision makers attended the event across the two days, an increase of 6 per cent over the previous year's event.æ Those in attendance were able to take their pick of more than 300 different cars and vans from 18 different manufacturers representing 25 different brands. In addition to driving on one of the Millbrook Proving Ground's three test tracks, attendees were able to attend a DVLA debate held in association with the ACFO that discussed how changes being implemented by the agency will affect their operations. Day two of the event included a seminar discussing best practise for grey fleet policies, i.e. when organisations allow staff to use their own cars for business. John Pryor, the ACFO chairman, said: 'ACFO was delighted to be involved in Company Car In Action once again, especially with the joint seminar enabling fleet decision-makers to hear directly from the DVLA on a raft of changes in respect of driver licences and vehicle documentation. It is vital that fleet operators are able to hear first hand and have the opportunity to quiz representatives of organisations on issues that directly affect them. 'Company Car in Action is a unique event that grows in popularity year on year. ACFO believes the inclusions of the seminar and debate opportunity added to the must-attend feel the event continues to gain.î A number of vehicle manufacturers were very pleased with the event.æ Jeff Smailes, marketing and administration manager for fleet and business sales for Jaguar Land Rover UK, said: "Company Car in Action is a fantastic opportunity to showcase our products to a wide range of influential fleet buyers. And it gives us a chance to get potential customers to test drive our vehicles alongside rivals, so they can see just how competitive our cars are. 'With the Jaguar XE sports saloon and the Land Rover Discovery Sport launching in the near future, Company Car in Action is an event that's only going to become more important to Jaguar Land Rover." Jon Hunt, manager for Toyota and Lexus fleet marketing, echoed these views: 'Company Car in Action once again provided the ideal conditions for us to showcase new models such as the new Toyota Aygo and Lexus NXæas well as the rest of theæproduct range. With its relaxed environment and high quality of guestsæit was perfect opportunity for us to engage and we provided more than 500 test drivesî he said.
